Kellogg's rapped by watchdog over Special K nutrition claims
The firm has been told to ensure any general health claims in their ads are supported by authorised health claims and that they are “obvious” to shoppers after a complaint was upheld.
A TV ad for Special K porridge claimed that “our new five grain super porridge is full of goodness” while a Kellogg website stated “our unique Nutri K recipe makes a nutritious ... start to your day.”
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Hide AdA complaint was made to the Advertising Standards Authority (ASA) challenging whether the claims were subject to regulations on nutrition and health.